New Site Feature: Save Shopping Carts

You may be building that long list of equipment you need for your next big project, or you would like to share your selections with your second shooter for review before actually placing an order. It is now possible to save a shopping cart and load it at a later time when you are ready to place your order!

Right on the main shopping cart screen you will now see a button labeled “Save”. Just enter your e-mail address and a description and you’ll get an e-mail with a link you can use anytime to load the same equipment you had in your cart.

Spring 2014 Discounts

Get 20% off select items with our spring specials. Use coupon code SPRING20 for discounted rates on the following items when you place your order or reservation by May 15th, 2014.

Camera Specials

The following full frame cameras will be discounted 20% for orders placed with coupon code SPRING20 by May 15th, 2014.

Rent Nikon Df

Nikon Df »

Sigma 120-300mm f/2.8

Canon 6D »

Rent Sony A99

Sony A99 »


Supertelephoto Specials

The following zoom supertelephoto lenses will be discounted 20% for orders placed with coupon code SPRING20 by May 15th, 2014.

Rent Canon 200-400mm

Canon 200-400mm f/4L »

Nikon 200-400mm

Nikon 200-400mm f/4 »

Rent Sony 70-400mm

Sony 70-400mm f/4-5.6 G »

Sigma 120-300mm f/2.8

Sigma 120-300mm f/2.8 »

Video Equipment Specials

The following video equipment will be discounted 20% for orders placed with coupon code SPRING20 by May 15th, 2014.

Rent SmallHD DP4

SmallHD DP4 »

Sigma 120-300mm f/2.8

Genus Mini Jib »

Canon CN-E Lenses

Canon CN-E Lenses »


Equipment You Love. 20% Off. All of February.

We are discounting some of our most popular equipment, all month long. Use coupon code FEBRUARYLOVE and get a 20% off your rental on any of the items listed on this page. Make sure to check our staff picks as well!

Customers Picks!

These are the items that were rented out the most during 2013 by our customers, who doesn’t love those 24-70mm or 70-200mm? reserve any of these items during the month of February and get 20% off when you use coupon code FEBRUARYLOVE!

Rent Canon 24-70mm

Canon EF 24-70mm f/2.8L II »

Nikon 24-70mm

Nikon 24-70mm f/2.8G AF-S »

Canon EF 70-200mm f/2.8L IS II USM

Canon EF 70-200mm f/2.8L IS II USM »

Nikon 70-200mm f/2.8 VR II AF-S

Nikon 70-200mm f/2.8 VR II AF-S »

Sony 70-200mm f/2.8 G »

Sony 24-70mm f/2.8 Carl Zeiss T* »

Canon EOS 5D Mark III Body »

Nikon D800 Body »

Staff Picks!

We are not only discounting our popular items, we are also discounting equipment we love to use ourselves! In addition to the items above you will get 20% off when you use coupon code FEBRUARYLOVE on the following items as well!

Catherine’s Pick
Canon 50mm f/1.2L »

Olivia’s Pick
Monopod + Fluid Video Head »

Julie’s Pick
Glidecam HD2000 »

Mike’s Pick
Matthews Car Mounting System »

Oscar’s Pick
Profoto D1 Air 500 Kit »

Kate’s Pick
Canon EF 85mm f/1.2L II »

The Glidecam

The Glidecam is a popular item amongst our customers at Aperturent. It can effortlessly track subjects or showcase the world in which your film or characters live in, which makes it attractive to videographers and filmmakers. The Glidecam has the ability to capture beautiful, fluid images that might not otherwise be possible without expensive dollies or jibs. Take a look at the video below to see a sample of what can be achieved with it:

However, many people that hope to use the Glidecam become confused on how to use it properly. Aperturent offers the Pro and HD series.  Within each series, we offer two versions, the 2000 and 4000.

The main difference between the  2000 Pro and 4000 Pro is the weight it can hold. The Pro 4000 can hold up to 10 pounds while the Pro 2000 can hold up to 6. The same can be said to differentiate between the HD 2000 and HD 4000.  Weight is important when it comes to the type of camera body you are using.

The HD series is heavier then the Pro series, which could be an issue if you will be using it for long shoots. However, it improves on the gimbal movement and balance system, which helps you to achieve more fluid shots. It also does not require tools for the central post, which allows for precision balance and easy adjustment.  In addition, the videographer can make fine adjustments on the HD series that are not possible on the Pro series. This feature makes balancing a little easier. Take a look at the video below; it is a quick tutorial filmed in our very own office on how to balance your Glidecam properly!


Thinking about using the Glidecam on your next shoot? Well you’re in luck, add it to your next order and receive a 15% discount! Use coupon code: GLIDECAM15


Fuji X100 Firmware Update v2.00

Despite new technology hitting the market every few months, Fuji has decided to dedicate some time to its previous models. Almost unheard of in this industry, Fuji has delivered a significant firmware update for the Fuji X100. In an effort to persuade customers to purchase new models, updating older ones for free has almost become taboo. This is especially true for an item like the X100, a camera that has been discontinued and has valid replacements available for purchase. Despite all of this, Fuji has released and update that drastically improves the focus peaking and autofocus features. Take a look at the improvements below.

The Firmware update Version 2.00:

1) The autofocus speed is approximately 20% faster and can be achieved in various conditions like bright and dark situations and changed focus distance.

2) Without switching to macro mode, the focus distance from the lens surface is approximately 30% shorter.

3) “Focus Peak Highlight” for manual focusing is added. This is also on the FujiFilm X100s and X20s, the feature outlines your subject in high contrast, assisting in accurate and sensitive manual focusing.

4) Improved Manual Focus

5) The camera start-up time is shortened by approximately 0.2 seconds

6) Improved selecting focus operability. Note: Previously, holding the AF button would select the focus area, now pressing the AF button will bring up the focus area selection screen and the user can choose the area they want to focus.

7) The camera will no longer automatically turn off during “Bulb” shooting with the “continuous” setting in “image disp.” offers the  X100 and has updated all of them to the latest firmware. Thinking about trying it out? We’ve dropped the rental rates by just over 10%, so now would be a great time!

End of Summer Contest Winner

We’re sure some of you recognize the photo above, as it is our “End of Summer” Contest Winner!  Congratulations are in order to the photographer, Joshua Chastain of 88fotos.

Over the years, Chastain has spent a great deal of time perfecting his craft, studying under professional photographers and learning everything he can. His company, which began in 2010, specializes in any and everything you can think of. From poised weddings, to lighthearted events, to high-energy sports, 88fotos can do it all!  Chastain prides himself in, “capturing that split second in time that you could never get back, unstaged, unplanned, and unpracticed”. Please join us in congratulating Joshua Chastain!

Please visit his website at for more information.


Canon EOS 70D

The Canon EOS 70D, released last month, is the successor of the Canon EOS 60D and has a lot of people talking. One thing garnering attention is the 20.2 megapixel APS-C CMOS sensor. For years, Canon APS-C DSLRs have operated with 18 megapixel sensors. But due to its completely different design, the 70D sensor can offer excellent high-resolution images. Working in conjunction with the sensor is the DIGIC 5+ image processor.  The same processor used in the Canon 5D Mark III which works seamlessly with the sensor. These two features help to produce well-detailed, clear imagery with minimal noise when working in difficult lighting conditions.

The 70D also offers an excellent auto focus feature that allows the user to track moving subjects pretty easily. This feature is a definite upgrade of previous EOS cameras.

Another feature that has a lot of people talking is the built in Wi-Fi technology. The 70D has a variety of Wi-Fi capabilities, which gives more possibilities to how projects can be shared. The user can choose between connecting to another camera, a smartphone, tablet, or a printer. You can also upload to a direct web service , view the files on a smart TV, or connect to the EOS utility that comes with the camera (if it is on the same Wi-Fi network). The 70D can act as its own hotspot, allowing any smart phone or tablet to connect to it once the network has been established with a password.

You can also connect the camera to your own Wi-Fi network by using the infrastructure mode and share files that way. Take a look at the video below, it details how to set up the Wi-Fi on the 70D.

Video by Camera Help

There are many upgrades to the Canon 70D that make it desirable for any photographer or videographer.

Thinking about trying out the Canon EOS 70D? Add it to your next rental order!

Lens Abbreviations

Making sense of photography and videography equipment can be difficult. Not only do you have to understand the basics like lenses and cameras, but there is a whole slew of accessories that could make anyone’s head spin.

Despite the variety of equipment out there for grabs, no one can argue that lenses are one of the most important aspects to any photography or videography shoot. Some might even argue that they can make or break your project. Good quality lenses are pretty expensive, and when you are thinking about purchasing or renting you want to know as much as you can about them.

One thing that causes confusion for some of our customers are the abbreviations within the title of a lens. For Example, we offer a Tamron 24-70mm f/2.8 DI VC for Canon and Nikon Camera bodies. But what do those abbreviations stand for?

Each brand has a different set of letters to describe features of their lenses. Take a look at the chart below; it details the basic and most common abbreviations seen on lenses:

 Brand  Image Stabilization  Silent Wave Motor (autofocus)  Full Frame Camera  Crop Camera  Pro Lens  Low Dispersion Glass
 Nikon VR
(vibration reduction)
 Sigma OS
(optical stabilization)
 Tamron VC
(vibration Control)
 Sony - SSM non-DT DT G ED
 Tokina - IF-S FX DX AT-X SD

Hopefully this chart will help you see that the abbreviations are actually really easy to understand! So lets take a look at our previous example, the Tamron 24-70mm f2.8 DI VC. After looking at the chart, we now know that this lens works with full Frame cameras (Di) and has Image Stabilization (VC).

So the next time you are searching for your perfect lens, remember these key abbreviations and you can’t go wrong! As always, if you have any questions about lens selection or compatibility don’t hesitate to contact us at and we’ll be glad to help.


End of Summer Contest – ENTRIES!

We have gotten your entries in (Thank you!) and now its time to VOTE for your favorite! Leave a comment with YOUR vote as to who best represents SUMMER!

Instructions: Each photo has an number associated with it. Find the title of the photo and reference that number in your comment. You may also vote on Facebook by clicking “Like” on the photo of your choice. Also, SHARE this post to encourage more of your friends to vote. This as well as our Facebook post will be open for voting until Monday, September 30th. Then we’ll share the winner! We’ll be collecting votes via FB, Twitter, and here on the blog!